Cygnus Interactive

Appearing in our SEPTEMBER/OCTOBER Issue

Light Truck

Dealer Pro-File
Write off, move on
The Truck Outfitters Inc., a Canadian dealer with multiple locations, created a liquidation center and put life back into dead stock.

“HOW TO SELL” SECTIONS FOCUS ON:

  • Truck Accessories - Grilles/guards
  • Restyling - Seating
  • Performance - CatBack Exhaust Systems
  • Tire, Wheels & Suspensions - Specialty/Performance Tires

The Right Stuff
See the new products manufacturers now offer for the Ford Explorer that will keep you current with the latest, greatest and coolest in aftermarket goodies savvy customers demand from their dealer of choice.

Product submittal Information To submit editorial information for consideration, please submit 4-color transparency, photo or digital image (Tiff or JPEG file) along with a brief description of the product features and benefits to: pat.walker@cygnusb2b.com

September/October READER POLL

What percent of total sales does the holiday shopping season represent to your business?

1-7
8-14
15-21
22-28
Over 35%


JULY/AUGUST READER POLL RESULTS

On average, how many of the new products you discover at the SEMA Show end up on your shelves?

None
10%
1-3
42%
4-6
20%
7-9
12%
10-12
10%
13-15
0%
16-18
3%
19-21
0%
over 21
3%

Thanks to all who participated in the poll!

Want to Tell Your Story?

Pat Walker

Light Truck & SUV Accessory Business & Product News wants to hear from you! If you're a dealer/installer who has an interesting story to tell, we want to know about it. We may feature it in an upcoming editorial section, such as "Marketwatch," or maybe even in a future "Dealer Pro-File."Please send an e-mail to the attention of pat.walker@cygnusb2b.com, or better yet, give him a call at 800-547-7377, ext. 1609.

Media Information

  • 2005 Media KitLight Truck Classified, Seller's Marketplace & Web Classified
    Kellie Halder - 800-547-7377 ext. 1723
  • Cygnus Reprint Services
    Jackie Flack - 800-547-7377 ext. 1327
  • Channel Manager/Interactive Marketing
    Vickie Chiappetti - 800-547-7377 ext. 1317

To talk to a sales representative call: John Spaulding publisher at 800-547-7377 ext. 1682

Request a copy of the 2005 Media Kit

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The Light Truck and SUV aftermarket is increasingly complex, volatile and competitive. Dealer/Installers now have a greater need to find new products to sell and install. Light Truck & SUV Accessory Business & Product News provides the information to help your customers and prospects make these important decisions.

Our mission is truly to be the dealer/installer's resource for information. To accomplish this you have to know the needs of our readers, your customers and prospects. We take time to meet with them where they do business to see firsthand the obstacles they face each day. We use these "reader calls" to tailor the editorial content of our magazine. We give them the in-depth stories to answer the tough questions.

Light Truck & SUV Accessory Business & Product News
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